Smirnoff night life exchange project is an annual promotion campaign integrates series of nightlife parties, leading to the biggest party in the november each year, along with global dancing competition judged by madonna. The campaign, called the smirnoff nightlife exchange project, kicks off this week with tv advertising calling on consumers around the world to visit a smirnoff facebook page to submit ideas that . Case study smirnoff nightlife exchange / blogs and social media – and particularly facebook – chance to appear in an ad campaign if you participate in. Fountainhead organised the smirnoff nightlife exchange project in 2010 the project swapped international and indian nightlife experiences through a series of pre and post event campaigns that . Overview smirnoff night life exchange project is an annual promotion campaign integrates series of nightlife parties, leading to the biggest party in the november each year, along with global dancing competition judged by madonna.
A global party: inside diageo’s approach to sponsorship beverage giant toasts properties that are flexible and can adapt to changing business priorities smirnoff has generated more than one billion media impressions and significant incremental sales as a result of its multifaceted partnership with madonna. The smirnoff co announces ‘the smirnoff nightlife exchange project’ – an ambitious global initiative to discover and celebrate the best of nightlife from around the world the campaign is a call-to-action inviting consumer-generated ideas from 14 markets that will then be packed up in a crate . The campaign will incorporate social content that combines humour, relatability and the inclusive good times nature of nightlife, with a special emphasis on gender identity and disability.
Smirnoff vodka is the largest vodka brand in the world pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe. The promotion, called the smirnoff nightlife exchange project, asks fans from around the world to share their nightlife experiences on the brand's facebook page the campaign, created by ad agency . How can social media affect the image of a brand in brief smirnoff is the world leader in premium distilled spirits the smirnoff brand is sold in 130 countries on 6 continents.
10 innovative digital marketing campaigns from diageo brands smirnoff nightlife exchange project the use of digital media transforms the whiskey into a . The smirnoff nightlife exchange project’ is a global integrated campaign with user-generated elements, initiated in the uk other countries included are australia, india, thailand, the us, argentina, brazil, canada, germany, ireland, lebanon, poland, south africa and venezuela the project, led by . Identify the challenges associated with a global marketing campaign like the 'smirnoff nightlife exchange project' what macro-environmental trends have led to the success of the campaign summary. The smirnoff nightlife exchange project puts these fans and the general public at its very center users can make suggestions across the fashion, food, music and more for their country's crate it also includes a collaboration with beirutingcom for events coverage and promotion, as well as other local media. Smirnoff's new campaign touts vodka for the masses the campaign marks the first big smirnoff trademark tv campaign since 2010's i such as the social-media fueled nightlife exchange .
“the smirnoff nightlife exchange project”, a new, global, campaign from smirnoff has begun as their “most ambitious experiment in global nightlife culture” smirnoff has been driven by their ability to organize exquisite events that make people say “i was there” the campaign is . The smirnoff 'i choose' campaign is an initiative by the vodka brand targeted at india's male youth madonna takes part in smirnoff nightlife exchange project . Smirnoff ™ vodka is proud to celebrate “made in america” heritage with new campaign creative starring ted danson norwalk, conn (july 18, 2017) – the makers of smirnoff ™ vodka announce a new partnership with american actor, author and environmentalist, ted danson, as an extension of the smirnoff no 21 vodka campaign “only the best for everyone”. Smirnoff kicks off international 'nightlife exchange' project zane lowe: front's smirnoff's uk nightlife search diageo is rolling out a global marketing initiative for its smirnoff vodka brand aimed at discovering and celebrating the best nightlife from around the world.
Smirnoff nightlife events had never been linked together or promoted globally, so from our insight came the creative idea smirnoff nightlife exchange project – the day the world swapped nights working as the global pr agency and uk pr & social media activation agency, we worked with fifty markets to create a three phase campaign:. Smirnoff vodka is the largest vodka brand in the world it is an ultra smooth vodka with a classic taste that has inspired other varieties of vodkas worldwide. Smirnoff wants to ‘trigger conversations’ as it launches nightlife inclusivity campaign the vodka brand says it has “a duty to do the right thing” as it enters a partnership with ladbible to promote empathy and discussion of minority communities.